Environmental Strategy, A Potential Win-Win for Business and Environment? – Can Environmental Management Strategies Create Sustainability and Competitive Advantages?
نویسنده
چکیده
Most environmentalists agree that “business activity is the major contributor to environmental destruction” (Wedford, Gouldson, 1993, p.1). But an increasing number also claim that “businesses are [also] central to [...] the solution” (Wedford, Gouldson, 1993. p.1), a heavily debated argument. Can business while staying true to its purpose, to maximize profit, achieve sustainability? This paper discusses the potential impact of environmental strategies on the various drivers of competitive advantage for the two generic strategies identified by Porter (1985).
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